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Article Marketing as a Link Building Strategy

After writing hundreds of articles and publishing them through dozens of channels, I can tell you without a doubt that it's my favorite link-building strategy.

The article marketing process is based on a fair exchange. You allow publishers to reprint your articles on their websites in exchange for keeping the active hyperlinks to your site.

My Success With Article Marketing

Educating first-time home buyers is a passion of mine. So a couple years ago I built a website called Home Buying Institute. Today this website gets hundreds of visitors and ranks very well for its key phrases. It also competes with the likes of HUD and Century 21 for some of my key search phrases.

Most of this success is the direct result of article marketing, because I didn't promote the site in any other way.

One day, I was surprised to find that I had a new link from the Canadian edition of Lycos.com. Yes, that Lycos.com. The link was a direct result of my article publishing efforts. The editor found one of my home buying articles at EzineArticles.com, liked the piece, and published it on Lycos with keyword-rich hyperlink intact. You can't pay for that kind of link.

So I'm living proof that a well-executed article marketing campaign can bring plenty of exposure, publicity and search engine visibility.

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