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Corporate Blog Consulting Services

A corporate blog can help you advance on several marketing channels all at once. Blogs help with PR, positioning, customer communication and search engine optimization.

Corporate Blogging Benefits

Microsoft used be referred to as the "Evil Empire." But the tide of perception is slowly turning in the company's favor. Sure, you could credit this shift to a variety of factors. But several Microsoft insiders attribute it to the savvy use of blogs to communicate with customers and the media.

In the blogging book Naked Conversations by Robert Scoble (of Microsoft) and Shel Israel, Microsoft's Channel 9 blog gets much of the credit for the shift:

"XML team program manager Joshua Allen acknowledged there were many factors involved in the apparent shift in perception, but he felt that 'Blogging unquestionably has had the most impact.'" (Robert Scoble and Shel Israel. Naked Conversations. Wiley, 2006.)

SEO Benefits of Blogging

A blog can also help you increase your search engine visibility [learn how], and that's the expertise I bring to the table. Whether you publish your blog as a standalone site, or as an extension of your own site, your blog can do wonders for online visibility. Search engines love frequently updated websites, and blogs make this easy to deliver. If you can type an email, you can publish content to a blog. So keeping your blog fresh will only take minutes a day.

Blog Consulting Services by Austin SEO Guy

• I will help you get your blog up and running.
• I will teach you to blog.
• I will develop a content plan for you.
• I will help you promote your blog.

Step 1 - Blog Setup & Customization
I recommend using WordPress or Blogger. I can help you set up your blogging software and make sure everything is working properly. I can even help you brand your blog with your logo, colors, etc.

Step 2 - Blog Training
Through virtual training or in person, I will teach you how to blog easily and effectively. Don't be intimidated by the technical side of things ... if you can create a Word document, you can publish content to a blog. I'll also give you tips on making your blog more visible to search engines.

Step 3 - Content Plan
The biggest challenge most people have with blogging is figuring out how to get started. What do you write about? What tone do you set? What topics should you cover? Based on your objectives, I will help you answer all of these questions. I will then develop a content plan to help you get through the first 30 days. After that, you will likely be addicted to blogging and full self-sufficient!

Step 4 - Blog Promotion
You could be blogging to hundreds of readers right from the start. Or you could be blogging to nobody. It all depends on the size and closeness of your customer base, your media savvy, and other factors. But with time, the readers will come. By publishing insightful content, readers will come even quicker. Rest assured, I'll help you promote your blog through every channel available, from press releases to blog directories and beyond.

Questions or Comments?
If you have questions about my blog consulting services, please email info@austinseoguy.com or call (512) 300-5410.