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Content Centers — Website Content Based on Research
We live in the age of information overload. So your website content needs to be useful, interesting, and built around the needs of your audience. And that's exactly what we deliver. As explained below, our Content Centers are a smarter approach to website content development.
SEO + Website Content = Content Center
Putting web content onto your site without doing the proper research is like shooting arrows at a moving target. On the contrary, by doing the proper audience and keyword research first, you can create the kind of website content that performs better online.
Content Center Diagram - Click to Enlarge
As a smart shopper, the first question you probably have is, "Why do I need this service?" The best way to answer this question is with a hypothetical (but common) scenario about website content and audience interaction:
"I was reading some of the information on your website today, and I wanted to call and talk to you about..."
About 90% of the time, this is how business relationships begin online. Jane Doe is searching for something online and finds a particular company's website. She then goes on to read the website content related to her topic of interest. If Jane finds the information helpful, useful and interesting, the chances that she will contact the company have increased tenfold!
This is why you need website content that is (A) built around your audience's search behavior, (B) well organized and comprehensive, and (C) highly useful in some way. And that is exactly what we offer with our Content Center.
What is a Content Center?
It's quality information. It's high-value web content. It's positioning power! A Content Center is a multi-page website resource full of quality information geared to your target audience. But that's not all. We will design your Content Center around the search phrases that your audience is using to find the products or services you provide. So it will help you pull additional website traffic by covering a broad range of key phrases.
How It Benefits You
Why do you need a Content Center on your website anyway? What's the purpose of creating all that web content? Here are some of the key benefits of expanding your website in this fashion:
- Content is developed around the key phrases being searched by your target audience
- Information is highly organized and interconnected (spread across multiple web pages)
- Increases the value and usefulness of any business website
- Helps you separate yourself from competitors by offering great information
- Increases the likelihood that other webmasters will link to and recommend your site
- Helps you position yourself as a knowledge leader in your industry
- Keeps people on your website longer, because the information is catered to them
- Makes your site visitors more inclined to trust you and contact you
- Saves you tremendous time and energy -- we do all of the heavy lifting for you
How a Content Center is Born
While every project varies based on the quantity and type of content created, the basic process is outlined below:
- First, email us to let us know you're interested in Content Centers.
- We will arrange a phone consultation with our website content developer.
- We will conduct research to determine your audience's Internet search behavior.
- We will create a content "blueprint" based on key phrases found in step 3.
- We will develop the information for your Content Center.
- You will receive your Content Center as a Word document with detailed instructions.
- We will conduct a follow-up call to answer any questions you have.
- We can even help you implement it onto your website, for an additional fee.
Pricing Information
We recommend having at least 15 pages within your Content Center project. Having a larger amount of website content allows for the inclusion of more search phrases, and the development of content around those phrases. When combined with other aspects of a search engine optimization program, this will lead to a higher number of website visitors.
Want to Learn More?
If you have questions about our web content services, or if you would like a quote for your own custom Content Center, please contact us at your convenience.
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Meet Your Content Creator!Brandon Cornett has been developing web content for years, and for a wide variety of businesses. He is one of the most widely published authors online today. Full credentials here |