Link Building Strategies >> Optimized Press Release

Building Links With Optimized Press Releases

Did you know you can submit a press release online (with keyword-rich links to your website) for only $80? It's true, and it's a tactic I use about once a month for publicity, direct exposure, and yes ... SEO benefits.

I use and recommend PRweb.com. When you submit a release through PRweb, you can hyperlink some of the key phrases within the body of your release. This is known as an optimized press release. Remember, links to your website with key phrases in them are the brass ring of SEO.

A "Secret" Tip for You

At PRweb.com, their formal position is that you must upgrade to the $200 level to have hyperlinks in the body of your press release. But I happen to know for a fact that if you upgrade to the $80 level and include hyperlinks in the body, they will allow it. It's one of their unwritten policies.

When posting your optimized press release, pay close attention to the notes in the right column of the submission form. That's where they tell you the rules for headlines, summaries, body, etc. It's also where they tell you the linking formula. It goes like this:

http://www.cnn.com [Your Source for Republican News]

Would equal this:

Your Source for Republican News

They also have a rule about spreading your links out. Here it is verbatim: "To avoid having your release placed on editorial hold please limit your links to 1 link per 100 words of body text. This policy is in place to protect the link value of the links that you include in your release and the value of links within the PRWeb Network."

Value of a Press Release with Hyperlinks

We talked about the value of inbound links from other websites to yours. We also talked about how links with keywords in them outweigh links with only the web address. Well, when you publish a strong (newsworthy) release through PRweb.com, it will be distributed all over the web to news sites, blogs, RSS feeds, etc. If you have links in the release, all of those websites are suddenly pointing to yours with keyword-rich hyperlinks.

Now add in the direct exposure that comes from this strategy, and you'll begin to see the value of using optimized press releases!

Related item: Optimized press release services