SEO Articles & Internet Marketing Articles

All articles written by Brandon Cornett, Austin SEO Guy

About These Articles
I've always said you can tell a lot about a person by what they write. So I've gathered some of my Internet marketing and SEO articles from around the web, and presented them for your review. By reading these Internet marketing and SEO articles, I hope you'll be more inclined to put my knowledge to work for you!

SEO Articles by Brandon Cornett

Low-Maintenance Ways to Boost Your SEO
I'm probably borrowing a cliche when I say that SEO is a marathon, not a sprint. But even a marathon is made up of many individual strides. The same goes for search engine optimization.

The 10 Commandments of Link Building
Links today are what keywords were several years ago -- the hottest topic in SEO. Some people waste a lot of time seeking links in the wrong way and from the wrong places. The "10 Commandments of Link Building" will help you avoid such time-wasters and achieve true linking success.

Do You Make These Common SEO Mistakes
You need to eliminate bad SEO habits before you can rise to search engine greatness. Use this article as both a starting point and a checklist. Print it out and go through your website page by page, checking for areas where you can improve your visibility.

SEO Tunnel Vision - Signs, Symptoms and Treatments
This condition affects thousands of search engine marketers, webmasters and business owners. Fortunately, it's easy to treat. SEO tunnel vision occurs when a person focuses so much of their attention on search engine ranking that they lose site of the bigger picture of website success.

Usage Data and Search Engine Rankings
Search engine optimization "gurus" will argue all day about the current and future importance of usage data. Let them argue, I say. One thing is obvious. If you're a search engine company, and you have data that suggests the quality and relevance of a website as viewed by your users (people using search engines), you'd be a fool not to use that data to improve your ranking algorithm.

SEO and the Beauty of Passive Leads
Passive leads can be a blessing for most businesses. By "passive leads," I'm referring to inquiries you receive from prospective customers without actively seeking them. For example, if somebody finds your website while conducting an Internet search for some topic related to your business, and they contact you ... that's a passive lead.

Combine PR with SEO for Maximum Online Exposure
I'd like to share with you a strategy for combining search engine optimization with online PR. It's called the optimized press release, and when done right it can give you direct exposure and search engine boost, all at the same time.

SEO Web Design Techniques
I've worked with a lot of web design folks over the years, and it seems that a lot of them don't understand the fundamentals of building a search-engine-friendly website. It's actually quite simple to design an attractive website that is still easy for search engines to crawl.

SEO for Writers: The Written Path to Online Visibility
If you're a decent writer, you have a powerful search engine optimization tool right at your fingertips - literally. It's the ability to create quality content, and when used properly it can dramatically increase your website's search engine visibility.

7 Components of a Well-Rounded SEO Program
Website owners who put too much emphasis on a single element of SEO are more vulnerable to changes in search engine algorithms. So how do you diversify your search engine optimization? By using a variety of tactics in conjunction with each other. Here are some of the tactics you might use.

Using Articles for SEO
I love writing and publishing articles. Why? Because I truly believe good articles can help you grow your web presence more than any other element of online activity. Note: This is a blog series with the most recent post at the bottom.

Austin Search Engine Optimization Firms - 5 Key Qualities
Choosing your SEO firm is a big decision. Basically, you will pay this firm to manage all aspects of your search engine ranking and visibility — two key components of your overall web marketing success. But how do you choose?

SEO by Industry
A proper search engine optimization program can benefit just about any business from any type of industry. After all, it's the online equivalent of having an easy-to-find office location. Here's an explanation of how SEO can benefit specific industries, such as the real estate, legal and mortgage industries.

Internet Marketing Articles by Brandon Cornett

Internet Marketing: Confessions of a 'White Paper' Junkie
White papers used to be exclusive to scientific and engineering fields. But now white papers have entered the marketing mainstream. Today, many companies (especially in the high-tech B2B sector) use white papers to educate prospects about topics pertaining to their products or services.

After SEO: The 5 Laws of Website Lead Generation
Here's an Internet marketing observation that may shock you. The average business website has more than enough traffic to support the company's goals -- but they're simply not capitalizing on that traffic. To illustrate this point further, I've created a few "laws" of online marketing.

Building a Site Like MySpace or Digg
Learning about this kind of website is only a small first step. Building the site and attracting and audience is another step entirely.

How to Increase Website Conversions
A website that doesn't make conversions is a website that serves no business function. So let's talk about (A) what a conversion is and (B) how you can increase conversions across your business website.

Choosing an Austin Web Marketing Company
If you're trying to find an Austin web marketing service, these are the kinds of things the company should provide (at a minimum). Use this list to help you screen Austin website marketing firms before you sign on with them.

Austin Website Marketing Q&A
For this article, I expanded a question-and-answer session I had with an Austin company regarding website marketing firms in the area. I told them what skills / specialties I thought were most important for an Austin website marketing company.

Search Marketing with Google AdWords
Google AdWords can be an effective tool in search engine marketing. It can literally put you at the top of Google search results tomorrow. But what is Google AdWords, and how does search engine marketing with Google AdWords work? Here's a primer for you.

Blogging Articles by Brandon Cornett

What is Blogging?
So what is blogging, and how does it tie into the Web as a whole? What purpose does blogging serve? Before we can answer these questions about blogging, let's start with a quick definition of "blog."

The Corporate Blogging Alphabet
I built this alphabet to showcase what I think are the benefits and best practices of corporate blogging. Not all of these entries will apply to every individual blogging scenario, but they all apply to corporate blogging in general. So here you have them, corporate blogging benefits and best practices ... from A to Z.

Search Engine Meets Blog: Happy Relationship Ensues
Any blogger can benefit from higher search engine ranking and traffic levels. This is especially true of business bloggers, for whom the blog equals profit and growth. Fortunately, there are a number of effective ways a dedicated blogger can increase his or her blog's search engine visibility.

Copywriting Articles by Brandon Cornett

Article Marketing: 7 Rules for Success
Article marketing is the act of writing articles and publishing them online to increase Web exposure, search engine ranking and website traffic. Here are seven "rules" to help you get the most out of your article marketing program.

Direct Mail Copywriting: How to Improve Your Headlines
Headlines can make or break a direct mail postcard. So don't settle for your first attempt. Even professional copywriters rarely hit the mark on the first try.

Article Marketing: Why You Should Educate Your Readers
Article marketing has entered the mainstream over the past couple of years — and for good reason, given all the benefits it can bring. But before you start cranking out a slew of articles in hopes of endless web traffic and sales, stop to consider the purpose of writing articles in the first place.

Persuasive Writing for Direct Mail Success
I wrote this instructional article to help the customers of a direct mail company where I worked (as a web writer). They removed my byline after I left the company. Some people are so sensitive. :-)

Real Estate Marketing Articles by Brandon Cornett

Real Estate Lead Generation
Lead generation is one of the hottest topics in the real estate industry, and with good reason. Leads are the first step in the business relationship. So without them, you have no business.

Real Estate Search Engine Optimization - The Wheel
Your website is the center of your SEO program. It's the hub of the wheel that keeps everything rolling along toward success. But a wheel without spokes won't make it very far. Here are 12 essential spokes that can increase your search engine visibility.

Real Estate Internet Marketing - 100 Tips
This is actually a compilation of articles that live up to the title, 100 real estate Internet marketing tips in 100 days (non-consecutively, of course ... what am I a masochist?).

Put This Knowledge to Work for You!
I've listed these Internet marketing and SEO articles so you can understand the big-picture thinking I offer my clients. If you'd like to put this knowledge to work on your company's website, please call or email me.

Sincerely,

Brandon Cornett
Austin SEO Guy
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