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Professional Online Copywriter - Brandon Cornett
Summary: This page provides credentials and other information about professional web copywriter Brandon Cornett. Elsewhere on this site, you can learn more about the website content we produce.
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Brandon Cornett — Your Online Copywriter |
What is a Web Copywriter Anyway?
Let's start with the basics of terminology, just so we are on the same page. A website copywriter — also referred to as an online copywriter — is somebody who writes content for websites, blogs and other web-based channels.
When you travel around the Internet, you see the work of web copywriters in the form of web pages, articles, glossaries, tutorials, blogs, FAQ pages and more. Of course, I don't need to tell you there's a difference between quality content and the kind of stuff that has no business being online. You can rest assured, however, that I'm the kind of web copywriter that puts quality above all else.
My Credentials as Online Copywriter
- In a former life, I was a copywriter and marketing manager for one of the nation's largest postcard marketing companies. In this role, I wrote everything from newsletter copy to online articles and more.
- I have created literally thousands of pages of website content, for my own websites as well as those of my clients.
- My web writing efforts (combined with my SEO services) have led to top search engine placement for my own websites and those of my clients.
- I have attended web writing courses and seminars from the Direct Marketing Association (DMA), the International Webmasters Association, and other top trainers.
Samples of My Work
You can find samples of my content all over the Web. But one of the best places to go would be my author's page at EzineArticles.com. There you can view hundreds of writing samples on topics ranging from mortgages to marketing. Here's the link
My Online Copywriting "Style"
You have to be a good communicator in general before you can communicate effectively online. That's something I learned long ago, as a technical writer for the U.S. Navy. Web readers are a fast-moving, fickle bunch. You need to research, write and format your website content with this in mind.
Thus, my content gets right to the point. It offers the information readers are looking for, and it presents that information in a way that makes it easy to read online. These are essential skills for any web copywriter you consider.
If I had to classify my writing "style," I would call it well-organized information that helps people accomplish certain goals. Writing quality content that will appeal to people is my primary consideration. Making that content search-engine-friendly is a secondary consideration. This is something that sets me apart from a lot of so-called SEO copywriters. I start by creating useful and cohesive content, and only then will I optimize it with relevant keywords for search engines.
The quality of your web content should always come first. The Internet is already littered with poorly written content and "keyword fodder." Let's not add to it!
Types of Writing Projects
I can help you with just about any type of writing project. With that being said, I do specialize in a few types of content. These include:
- Online articles and tutorials
- Informational web pages for products / services
- Information libraries or content centers
- Blog content (article series)
- Information-rich resource pages
- Online glossaries, FAQ pages, instructions, etc.
My Copywriting Process
I take a "big picture" approach to creating website content. That is, I get to know your company and your goals before doing anything else. Then I will conduct the necessary research in order to create quality content for your website. Lastly, I'll optimize the content to make sure it's keyword-rich for the search engines. In other words, good copywriting comes first ... SEO copywriting comes second.
Ready to Get Started?
If you need the services of a professional online copywriter and you need them now, I'm ready to help you! Here is some more information to help you move forward.
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