In Search Engine Optimization, Content Matters

This search engine optimization tip is brought to you by the Austin SEO Guy -- search engine wisdom for Austin, Texas companies.


Get ready. Get set. Scramble!

It seems every time I turn around, someone is clamoring about the latest and greatest SEO strategy. Some of these strategies have their merits. Others are a waste of time. And some do more harm than good.

Some website owners constantly scramble to follow what they believe is the latest Holy Grail of search engine visibility.

I say let them spin their wheels. Because in truth, the more things change, the more they stay the same. For example, there's one thing search engines have always favored and will always favor -- websites with plenty of original, quality content.

Quality Content Matters
Your website needs quality content. Even if you do everything else right, your website will perform poorly if it lacks quality content. It will perform poorly in the search engines, and it will perform poorly with visitors.

Search Engines Love Topical Content
When you have a lot of content on your site, you give search engine spiders plenty of material with which to evaluate your site. And if that material centers around a particular topic, or topics, the search engines will have no trouble connecting your site with corresponding search phrases.

People Love Quality Content
Know who else likes quality content? The reader. You know, that person you want to buy your product or service. Kind of important, wouldn't you say?

Content Matters
Content tells search engines what your site is about. Content helps people find your site. Content keeps readers on your site. Content turns readers into customers, believers and promoters of your company.

Content matters.

-The Austin SEO Guy