Does Your Website Make People Guess?
I hate websites that make me guess.
I stumbled my way onto some kind of marketing website recently (at least I think it was a marketing website), and this is what the home page said:
I kid you not, this went on for several paragraphs. Not once did it mention any kind of product or service that I could decipher.
So I looked at the web address, logo and tag line, thinking those would give me some insight. Nothing. Just more vagaries.
Now let me ask you this:
What if this company offered exactly what I was looking for? What if they were the perfect fit for a particular business need I had? That's right, nothing would've happened.
Don't overestimate your prospects' knowledge of what you do. Don't think "they'll get it eventually" when they travel around the site. If you don't tell people what you do on the home page, in plain English ... there won't be an eventually.
Until next time,
-Austin SEO Guy
I stumbled my way onto some kind of marketing website recently (at least I think it was a marketing website), and this is what the home page said:
On time solutions, right on the market. When only the best will suffice, we deliver. Our tailored solutions will help you bring out the best in your company...
I kid you not, this went on for several paragraphs. Not once did it mention any kind of product or service that I could decipher.So I looked at the web address, logo and tag line, thinking those would give me some insight. Nothing. Just more vagaries.
Now let me ask you this:
What if this company offered exactly what I was looking for? What if they were the perfect fit for a particular business need I had? That's right, nothing would've happened.
Don't overestimate your prospects' knowledge of what you do. Don't think "they'll get it eventually" when they travel around the site. If you don't tell people what you do on the home page, in plain English ... there won't be an eventually.
Until next time,
-Austin SEO Guy
Labels: Internet Marketing
| Permalink |
Links to this post
Create a Link