Using Articles for SEO - The Resource Box
Continuing our lesson about article marketing for SEO, let's talk about how to create your resource box.
In article marketing terminology, the resource box is a brief paragraph at the end of the article that provides an author's note and (ideally) a link to the author's website. From an SEO standpoint, the hyperlink(s) within the resource box are critical.
If you write an interesting article and submit it to an article directory, it could be published many times over on websites and blogs. If you have a link to your website in the resource box of every article you write, those websites and blogs who run your article will be linking back to your site. This is the link-building power of article marketing.
It's important to have a link in your resource box, but it's equally important how you include those links. First, read the guidelines of whatever article directory you're using, because most have requirements about the number of links you can include.
Next, write your resource box in a way that lets you include one or two key phrases, plus a direct URL hyperlink. Here's an excerpt from a resource box I used recently:
All the important elements are there -- the key phrase hyperlink, the URL, etc. It's important to use the URL hyperlink in addition to the key phrase in case the hyperlinks get de-activated. People can still find you that way.
This wraps up our lesson on article marketing for SEO, and I hope you found it helpful.
-Austin SEO Guy
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Tags: article marketing SEO
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In article marketing terminology, the resource box is a brief paragraph at the end of the article that provides an author's note and (ideally) a link to the author's website. From an SEO standpoint, the hyperlink(s) within the resource box are critical.
If you write an interesting article and submit it to an article directory, it could be published many times over on websites and blogs. If you have a link to your website in the resource box of every article you write, those websites and blogs who run your article will be linking back to your site. This is the link-building power of article marketing.
It's important to have a link in your resource box, but it's equally important how you include those links. First, read the guidelines of whatever article directory you're using, because most have requirements about the number of links you can include.
Next, write your resource box in a way that lets you include one or two key phrases, plus a direct URL hyperlink. Here's an excerpt from a resource box I used recently:
The Austin SEO Guy educates Austin, Texas companies on all aspects of SEO. He is a trusted source for Austin SEO services and advice. Learn more by visiting http://www.austinseoguy.com/
All the important elements are there -- the key phrase hyperlink, the URL, etc. It's important to use the URL hyperlink in addition to the key phrase in case the hyperlinks get de-activated. People can still find you that way.
This wraps up our lesson on article marketing for SEO, and I hope you found it helpful.
-Austin SEO Guy
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Tags: article marketing SEO
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Labels: Article Marketing
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