Friday, December 29, 2006

Duplicate Content - Setting the Record Straight

Duplicate content is one of the most misunderstood concepts in search engine optimization.

So let me clarify it in a nutshell. If you repeat / duplicate large blocks of text on your website, you run the risk of incurring a duplicate content penalty from Google and suffering lower search engine ranking as a result.

Thankfully, Adam Lasnik of Google recently explained how their software handles duplicate content. Surely this will clear up some of the confusion (and silence some of the panic pushers). One can hope anyway.

Read Adam's blog post


Happy Holidays!

~Brandon

P.S. - If you need additional content for your website. Don't resort to duplicating or rehashing the same old material. Let me create content for you.

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