Naming & Labeling Your Images for Search
Chances are, you've noticed a new development when using Google. The big 'G' is now incorporating results from Google Images on their regular search results page.
The image below shows a Google search I did for "foam fingers" on behalf of a client. Notice how they display thumbnails from Google Images at the top of the page. Now I ask you, if you were looking for this kind of product, what would you be more inclined to click on ... an actual photo of the product, or text describing the product?
So how can you get your images to appear in Google Images, and by extension in regular Google searches? Simple. You name your images descriptively and label them with the ALT tag. That's how the images above got to where they are. Their file names and ALT tags all include the phrase "foam fingers."
Ask yourself — how many images do I have on my website? How many of them are optimized and labeled for search engine visibility?
Until next time,
Brandon, Austin SEO Guy
The image below shows a Google search I did for "foam fingers" on behalf of a client. Notice how they display thumbnails from Google Images at the top of the page. Now I ask you, if you were looking for this kind of product, what would you be more inclined to click on ... an actual photo of the product, or text describing the product?
So how can you get your images to appear in Google Images, and by extension in regular Google searches? Simple. You name your images descriptively and label them with the ALT tag. That's how the images above got to where they are. Their file names and ALT tags all include the phrase "foam fingers."
Ask yourself — how many images do I have on my website? How many of them are optimized and labeled for search engine visibility?
Until next time,
Brandon, Austin SEO Guy
Labels: Search Engine Optimization
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