Using Web Analytics
If you operate a business website but have no idea how to access your website's analytics, you are operating under a severe handicap.
What Is Web Analytics?
Web analytics is a web marketing term with broad use and applications. Basically, it boils down to this. A website analytics program can give you information about your website visitors. They give you the ability to monitor the activity of your site visitors. Obviously, this data can be very useful to your Internet marketing efforts!
Even if you don't have a web analytics program installed on your website, your site log should offer basic information such as number of visitors per day, leading traffic sources, etc. But if you really want to know what's happening on your website, you should install a web analytics program.
Web Analytics Programs
If you'd like to take the no-cost route (which is always popular), you could use Google Analytics. This used to be called Urchin, until Google bought and renamed it. Google Analytics will give you such information as:
These images represent a small slice of what Google Analytics provides. Obviously, I can't show everything here on the blog.
This data provided by Google Analytics is enough for most small to medium-sized businesses. And the price can't be beat. But if you want to get more advanced (and you have the budget to do so), you might look into a company / product like WebTrends or WebSideStory.
Learn More
~Brandon
What Is Web Analytics?
Web analytics is a web marketing term with broad use and applications. Basically, it boils down to this. A website analytics program can give you information about your website visitors. They give you the ability to monitor the activity of your site visitors. Obviously, this data can be very useful to your Internet marketing efforts!
Even if you don't have a web analytics program installed on your website, your site log should offer basic information such as number of visitors per day, leading traffic sources, etc. But if you really want to know what's happening on your website, you should install a web analytics program.
Web Analytics Programs
If you'd like to take the no-cost route (which is always popular), you could use Google Analytics. This used to be called Urchin, until Google bought and renamed it. Google Analytics will give you such information as:
- Number of visitors per day
- Number of page views per day
- Location of your visitors
- Key search phrases that people used to find you
- Top sources of traffic
- Top entry page
- Top exit page
- And more
These images represent a small slice of what Google Analytics provides. Obviously, I can't show everything here on the blog.
This data provided by Google Analytics is enough for most small to medium-sized businesses. And the price can't be beat. But if you want to get more advanced (and you have the budget to do so), you might look into a company / product like WebTrends or WebSideStory.
Learn More
~Brandon
Labels: Internet Marketing
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