SEO Companies Need to Provide Better Service
I'm sure the search engine optimization (SEO) "industry" is like other industries in one regard -- there are some good apples, and some bad apples.
But lately, I can't tell you how many people have contacted me about my services, only to recount a bad experience they had with some other SEO provider. It seems there are a lot of semi-qualified folks out there charging an arm and a leg for SEO services and not delivering quantifiable results.
That's right, I said "quantifiable." An SEO consultant or firm should provide hard evidence of their success. They should present before-and-after data that shows improvement in rankings, increases in overall website traffic, etc. If they don't provide such data, they have no business charging for their services.
I know there are others out there who, like me, truly care about their profession and their customers' success. But in my experience over the last few years ... we are a minority. It saddens me, because I still get a kick out of this profession, and I hate to see it mucked up by a bunch of unqualified and deceptive SEO clowns.
Screening an SEO Firm
In the grand scheme of things, the customer bears some responsibility here as well. People shopping for an Austin search engine optimization company should do some research on what makes a good SEO provider, and then screen their candidates accordingly. I've even provided some resources to help you do this:
~Brandon
But lately, I can't tell you how many people have contacted me about my services, only to recount a bad experience they had with some other SEO provider. It seems there are a lot of semi-qualified folks out there charging an arm and a leg for SEO services and not delivering quantifiable results.
That's right, I said "quantifiable." An SEO consultant or firm should provide hard evidence of their success. They should present before-and-after data that shows improvement in rankings, increases in overall website traffic, etc. If they don't provide such data, they have no business charging for their services.
I know there are others out there who, like me, truly care about their profession and their customers' success. But in my experience over the last few years ... we are a minority. It saddens me, because I still get a kick out of this profession, and I hate to see it mucked up by a bunch of unqualified and deceptive SEO clowns.
Screening an SEO Firm
In the grand scheme of things, the customer bears some responsibility here as well. People shopping for an Austin search engine optimization company should do some research on what makes a good SEO provider, and then screen their candidates accordingly. I've even provided some resources to help you do this:
- Choosing a Search Engine Optimization Company
- SEO Firms - 5 Key Qualities
- Finding an Austin SEO Consultant
- Austin Web Marketing Checklist
~Brandon
Labels: SEO Services
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