What Real Estate Teaches Us About SEO

I own a handful of real estate websites and blogs, so I'm always keeping tabs on Internet search patterns and media coverage with regard to real estate.

One of the things I've found is that nothing drives Internet search patterns like media coverage. Let's take a real estate example. Some of the most popular topics in real estate right now are (1) mortgage foreclosures, (2) subprime mortgage loans and (3) home staging tips. These topics are constantly being talked about in the media. As a result, there are tons of people online researching these topics.

As a savvy Internet publisher, I capitalize on this by adding these topics to my various real estate blogs and websites. I've created tutorials on home staging and subprime mortgage loans, and I've written step-by-step guides to buying foreclosure properties.

Why go to all the trouble? Because by shaping my web content around popular topics, I'm able to increase the amount of targeted traffic to each of my blogs / websites. And any business website can benefit from increased traffic levels ... and that goes for your website too.

So ask yourself, "What topics related to my industry are extremely popular right now? Am I addressing these topics on my website or blog?" If you're not, you could be missing out on a lot of targeted traffic ... and possibly some sales as well.