SEO Campaign Management - Explained

I often tell people that proper search engine optimization (SEO) is not complicated. But it does take a lot of time and effort. SEO campaign management is the ongoing act of improving a website's search engine ranking through various SEO techniques.

And while it may not be overly complicated or technical, SEO campaign management requires dedication and persistence. So what does it take to manage an SEO campaign?

In my experience, there are several key factors involved in SEO campaign management -- research, publishing, networking, patience, persistence and progressive learning. If you'd like to learn about these components in greater detail, check out the new section of this website, dedicated to SEO questions and answers.

More about SEO campaign management.

-Brandon

SEO and the Beauty of Passive Leads

Passive leads can be a blessing for most businesses. By "passive leads," I'm referring to inquiries you receive from prospective customers without actively seeking them. For example, if somebody finds your website while conducting an Internet search for some topic related to your business, and they contact you ... that's a passive lead.

Okay. So technically there's no such thing as a 100% passive lead. You still have to actively develop a website, and you have to actively grow your website's presence and visibility. But once these things are established, you can enjoy a constant supply of new leads, without actively seeking them out.

To me, this relieves a big part of the marketing burden. When people are able to find you online when researching the type of business you provide, and if your website does a good job of converting visitors into leads, then you don't have to work as hard on direct marketing, cold calling, etc. Wouldn't that be nice?

These days, Internet usage has reached such a level that any business can benefit from search engine optimization (SEO). The services I provide can increase your online visibility ... which can make your website a lot easier for people to "stumble across" ... which can give you a steady stream of passive leads.

Learn More
Would you like to increase your website's search engine ranking to get more passive leads from the Web? If so, I can help. I specialize in helping Austin businesses grow their web presence and increase their search engine ranking. This can help even the most modest startup compete with the "big dogs" -- from an Internet standpoint at least. Please contact me to learn more.

How Usage Data Affects Your Search Engine Ranking

There has been a lot of talk lately (or should I say argument) about a website's usage data, and how it affects the website's search engine ranking. I think usage data is an important concept to understand for SEO purposes. But more importantly, it's an important tool in measuring your website's overall usefulness -- which in part will determine your website's success.

So just what the heck is usage data, and what does it have to do with you? I've just added a new tutorial to the SEO Learning Center to explain the who, what, when, where and why of usage data as it pertains to website success and search engine success.

Read the article:
How Usage Data Affects Your Search Engine Rankings

Enjoy! ~Brandon