Web Marketing Conversions - New Article
I recently finished a new tutorial on increasing website conversions and posted it to the articles section of the main website.
In my line of work, I deal with a lot of different Austin businesses -- ranging from landscaping companies to mortgage companies, and everything in between. It seems to me the concept of website conversions is poorly understood by many Austin companies ... and even quite a few marketing firms in town!
A website conversion takes place whenever a web visitor goes from one status to another status, ideally moving closer to being your next customer. For example, if somebody signs up for a newsletter through your website, they have been "converted" from a regular web visitor to a newsletter subscriber. An online conversion has taken place.
Similarly, if somebody contacts you after visiting your business website, another type of website conversion has taken place. In this case, the web visitor has become an actual lead that you can follow up with. This is how relationships begin online.
To learn more about this topic, check out the new article here.
In my line of work, I deal with a lot of different Austin businesses -- ranging from landscaping companies to mortgage companies, and everything in between. It seems to me the concept of website conversions is poorly understood by many Austin companies ... and even quite a few marketing firms in town!
A website conversion takes place whenever a web visitor goes from one status to another status, ideally moving closer to being your next customer. For example, if somebody signs up for a newsletter through your website, they have been "converted" from a regular web visitor to a newsletter subscriber. An online conversion has taken place.
Similarly, if somebody contacts you after visiting your business website, another type of website conversion has taken place. In this case, the web visitor has become an actual lead that you can follow up with. This is how relationships begin online.
To learn more about this topic, check out the new article here.
Labels: Internet Marketing
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