Blog SEO - How to Optimize Your Business Blog

I've recently begun to put my new book online and make it available to everyone ... for free. You can download the entire book in PDF format, or you can read it online. Actually, I'm still working through the online part. There are, after all, about 140 pages of content to format for web viewing!

Check out the Table of Contents to see what's online already.

I wanted to share with you a section I've recently completed, because it's a popular topic these days. It's part of the Business Blog chapter of the book, and it talks about blog SEO ... that is, optimizing your business blog for better search engine visibility and traffic levels.

Here's an excerpt from that section:

"Search engine visibility is a big part of online marketing. Thus, it's also a big part of blog marketing. The goal of blog SEO is to improve your blog's ranking in major search engines, which will also increase your blog's traffic, readership and interaction levels. Fortunately, business blogs have certain characteristics that make them ideal for search engine option / search engine visibility."

You can read the rest here. I'll post again when the entire book is online (though you can currently download the whole thing in PDF format).