Professional SEO Consultants - Let Them Be Judged
Article Summary: A look into what makes a "professional" SEO consultant, as well as some of the things you should expect from such a professional.
So you have a new website and you're ready for traffic and online success. You've done some research and discovered that search engine optimization (SEO) is one of the ways to get web traffic, so you are now searching for a professional SEO consultant to help you out.
What next? How can you tell one search engine optimization consultant from the next, when they all claim to be professional consultants and experts ... and all the other self-promotional claims that SEO professionals make?
Here's how:
Here are some of the most important questions you should ask a search engine optimization consultant before signing a contract with them (much less paying them for their SEO services).
1. How long have you been an SEO consultant?
Sure, everyone has to start somewhere. But pricing goes along with that as well. In my opinion, a person who is new to the world of search engine optimization cannot justify the same prices as a professional consultant who has been doing it for years. It's just something worth knowing up front.
2. Can I speak to a few of your current clients?
If a professional SEO consultant says no to this question, then they are not a true professional. It's a red flag that either (A) they have no current clients, or (B) they have burned a lot of bridges by providing a bad service to clients. In either case, they are not a professional SEO consultant worth your time or consideration.
3. What SEO techniques do you use?
Some search firms will tell you that it's all "proprietary" and they don't share their "secrets." Let me deflate that statement for you. There are no secret techniques in the SEO business. It's public knowledge. Most of the work revolves around content development and link building work. Hardly proprietary techniques, if you ask me. If a so-called professional SEO consultant keeps their techniques hidden from you, it's probably because they use black hat SEO techniques.
I hope this article has given you the kind of confidence and insight you need to choose a professional SEO consultant who will serve you well. Here are some more articles on the subject:
So you have a new website and you're ready for traffic and online success. You've done some research and discovered that search engine optimization (SEO) is one of the ways to get web traffic, so you are now searching for a professional SEO consultant to help you out.
What next? How can you tell one search engine optimization consultant from the next, when they all claim to be professional consultants and experts ... and all the other self-promotional claims that SEO professionals make?
Here's how:
How to Screen SEO Consultants
Here are some of the most important questions you should ask a search engine optimization consultant before signing a contract with them (much less paying them for their SEO services).
1. How long have you been an SEO consultant?
Sure, everyone has to start somewhere. But pricing goes along with that as well. In my opinion, a person who is new to the world of search engine optimization cannot justify the same prices as a professional consultant who has been doing it for years. It's just something worth knowing up front.
2. Can I speak to a few of your current clients?
If a professional SEO consultant says no to this question, then they are not a true professional. It's a red flag that either (A) they have no current clients, or (B) they have burned a lot of bridges by providing a bad service to clients. In either case, they are not a professional SEO consultant worth your time or consideration.
3. What SEO techniques do you use?
Some search firms will tell you that it's all "proprietary" and they don't share their "secrets." Let me deflate that statement for you. There are no secret techniques in the SEO business. It's public knowledge. Most of the work revolves around content development and link building work. Hardly proprietary techniques, if you ask me. If a so-called professional SEO consultant keeps their techniques hidden from you, it's probably because they use black hat SEO techniques.
Learn More About Professional Consultants
I hope this article has given you the kind of confidence and insight you need to choose a professional SEO consultant who will serve you well. Here are some more articles on the subject:
Labels: SEO Services
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