Small Business Website Success - David vs Goliath
by Brandon Cornett
Can your small business website compete with the "big dogs" online? Sure it can. That's the great thing about the Internet. Here's how to go about it...
With the right approach, your small business can outperform larger competitors online. It's like the old tale of David versus Goliath. In this article, I'll explain how you can use the Internet as an equalizer.
In the old tale of David versus Goliath, the hero used his cunning and his aim to defeat a much larger opponent. Here's how your small business can do the same thing online...
From a business standpoint, the Internet serves as an equalizer between small companies and large corporations. You see it all the time. A small company will work hard to grow its Internet presence, and before long that business is competing with the "giants" of its industry for web traffic and sales.
Online, it does not matter how large your budget is, or how long you've been in business. It only matters how effectively you drive traffic to your website, and how well you capitalize on that traffic. This is what I love about the Internet, and it's what I strive to teach others.
For instance, I have a real estate website that ranks up there with the largest corporate sites in the major search engines like Google. It also provides just as much content as the big corporate-owned sites. They have budgets and staffs that make mine seem insignificant -- I'm just one guy who happens to be passionate about web publishing. But by learning how to be more effective online, I've taken their size out of the equation.
You can outperform your larger competitors in a number of ways online, regardless of their marketing budget or staff size. Here are some of the ways you can beat "Goliath" in terms of Internet success:
These are just a few of the ways you can use the Internet as an equalizer between your company and your larger competitors. Online, nobody cares how much money you spend on your marketing program ... or how many people it took to create your website ... or how long you've been in business. They care about products and services that help them achieve their goals. If your website does a better job of presenting those products and services than the websites of the "giants" in your industry, then so be it.
In our current web-based economy, the Internet can make or break a company -- especially a small or medium-sized business. Good search engine rankings alone can easily triple a company's sales. That's how powerful the Internet can be for your small business. And if you work hard and build a strong web presence, there's no reason you can't slay some giants.
I hope this article has given you the motivation needed to take your Internet success to new heights. If you'd like some practical advice on what to do next, refer to the website listed below.
Brandon Cornett is the author of many articles and e-books on small business website success and similar topics. Learn more about this topic by visiting http://www.austinseoguy.com/small-biz
Can your small business website compete with the "big dogs" online? Sure it can. That's the great thing about the Internet. Here's how to go about it...
With the right approach, your small business can outperform larger competitors online. It's like the old tale of David versus Goliath. In this article, I'll explain how you can use the Internet as an equalizer.
In the old tale of David versus Goliath, the hero used his cunning and his aim to defeat a much larger opponent. Here's how your small business can do the same thing online...
From a business standpoint, the Internet serves as an equalizer between small companies and large corporations. You see it all the time. A small company will work hard to grow its Internet presence, and before long that business is competing with the "giants" of its industry for web traffic and sales.
The Internet as Equalizer
Online, it does not matter how large your budget is, or how long you've been in business. It only matters how effectively you drive traffic to your website, and how well you capitalize on that traffic. This is what I love about the Internet, and it's what I strive to teach others.
For instance, I have a real estate website that ranks up there with the largest corporate sites in the major search engines like Google. It also provides just as much content as the big corporate-owned sites. They have budgets and staffs that make mine seem insignificant -- I'm just one guy who happens to be passionate about web publishing. But by learning how to be more effective online, I've taken their size out of the equation.
Online, Smarter is Better Than Bigger
You can outperform your larger competitors in a number of ways online, regardless of their marketing budget or staff size. Here are some of the ways you can beat "Goliath" in terms of Internet success:
- By doing more keyword research to find out what phrases your customers are searching online (i.e. search engine optimization).
- By creating more content -- and better content -- built around your list of key phrases and topics (i.e. content development).
- By having a nicer looking website, or a better organized website (i.e. web design and usability).
- By doing a better job converting web traffic into leads and sales (i.e. lead generation).
These are just a few of the ways you can use the Internet as an equalizer between your company and your larger competitors. Online, nobody cares how much money you spend on your marketing program ... or how many people it took to create your website ... or how long you've been in business. They care about products and services that help them achieve their goals. If your website does a better job of presenting those products and services than the websites of the "giants" in your industry, then so be it.
In our current web-based economy, the Internet can make or break a company -- especially a small or medium-sized business. Good search engine rankings alone can easily triple a company's sales. That's how powerful the Internet can be for your small business. And if you work hard and build a strong web presence, there's no reason you can't slay some giants.
I hope this article has given you the motivation needed to take your Internet success to new heights. If you'd like some practical advice on what to do next, refer to the website listed below.
Brandon Cornett is the author of many articles and e-books on small business website success and similar topics. Learn more about this topic by visiting http://www.austinseoguy.com/small-biz
Labels: Internet Marketing
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