Web Content Development Made Easy
by Brandon Cornett
The websites that achieve the best search engine results (highest rankings, most traffic, etc.) typically have plenty of original content. The web content on these sites is usually focused around a certain topic or group of topics.
This is the building block of search engine visibility. You must first identify relevant topics that people are researching online, the ones that somehow relate to your products or services. Then you must write quality website content to address those topics. This is where SEO success begins.
If you hire a web content provider you are relieving much of this burden. But if you handle the process for yourself, you need to start with a solid plan. Here's how to create one.
To begin this process, you should spend some time getting acquainted with a keyword research tool. SEO veterans can probably skip over this section. For everyone else, here are some tips for developing a list of keywords for your web content development plan.
First, make a list of all the important phrases that relate to your business in some way. Start with the basic terminology used to describe your products and services. Next, start plugging those phrases (one at a time) into a keyword research tool such as WordTracker or Google's keyword research tool. Start with the short form of each phrase, or the "root." The keyword tool will then give you a list of related phrases people are searching.
These phrases and search counts represent actual Internet research that is taking place on a daily basis. They also represent the kind of website traffic you want -- people who are actively searching for exactly what you provide! Put your phrases into a spreadsheet and save it for future reference. You will refer to it, and even add to it, on a regular basis.
Now that you have a list of key phrases that are (A) related to your business and (B) searched on a regular basis, you are ready to create some useful content around those phrases. To do this in a focused manner, you should develop a website content plan and use that plan as a guide when writing your new web pages.
Here's a simple formula for achieving this. Take what you know about your chosen topic, and break that knowledge up into at least 50 parts.
Yes, I said 50 parts. If possible, shoot for more. You'll know what's possible once you begin writing out your plan. It sounds like a lot of work, but keep in mind this is something you'll be doing over a period of weeks, months or even years. It is a perpetual, ongoing process -- it's not a one-shot deal. For example, you might write one page of new web content each day, one page a week, or a couple of pages a month. The pace is up to you. So when you break the content development process down like this, you can see that it's both manageable and realistic.
Let's look at a hypothetical example of what I'm talking about. Let's pretend I'm a real estate agent in Sarasota, Florida, and I want to start expanding my website with informative and keyword-rich content. I've decided I can gain a lot from local search engine traffic, and I know it all starts with having plenty of relevant content. Here are some of the ways I could start my content plan for 50 pages (or 20, or 30, or even 100 pages):
I came up with these hypothetical examples in about 30 seconds. So you can see how easy it is to build a content development plan around certain key phrases.
Just remember, the topics you choose must be (A) something you know a lot about, (B) closely related to your chosen search phrase, and (C) directly related to the products or services you provide.
Don't be too rigid with this process. You can always adjust your website content plan as you go. The goal here is to have a general roadmap so you won't be staring at a blank monitor on Day 1. Even a general content plan will help you crank out new content on a regular basis -- blog posts, articles, tutorials, etc. Best of all, you won't waste time thinking of a topic to write about. You'll have enough topics to last you for weeks or more.
The key here is to have an organized and systematic way to publish your content. In other words, you want to write it around some type of framework. This becomes important later on, when you have a lot of information on your site. If you don't plan well in advance, it's going to become a jumbled mess for your future website visitors (and even for search engine spiders that try to crawl through it).
Article Libraries -- Also known as a "knowledge center," the article library is a simple but effective way to organize your content. In fact, you could distill your list of key phrases down to the most important topics, and write an article for each one. This gives you a wealth of keyword-rich content that's relevant to your business and the needs of your audience. Your main article page would serve as a table of contents. Nice and neat!
Glossaries -- A glossary is another great way to expand your website with keyword-rich content. Here again, you could write one page (a glossary entry) for each of your keywords and phrases. You can't get much more organized than a glossary, because it's in alphabetical order. It will also make your website more useful and informative to your target audience, and that's the most important thing of all.
FAQ Section -- This is another spin on the two techniques listed above, only here you are organizing your content into frequently asked questions or FAQs. This system of organization meets all of our requirements. It's logical and easy to navigate. It's a familiar format to your website visitors. And it allows you to create one page of content for as many key phrases as you want.
If you've completed the steps outlined in this article, then that means you've identified your top search phrases and developed a content plan around them. So the next thing to do is start writing.
When you begin writing your new pages (articles, tutorials, glossaries or whatever), be sure to build as much value into them as possible. This value will come from content that is specific, useful, well researched, in-depth and easy to read. When you get stuck, just refer back to the content plan you created. If you did it right, you'll have enough topic ideas to keep you busy for a long time!
I hope this article has given you some workable ideas for expanding your website. Take a focused approach. Start by identifying the phrases that will bring you the most qualified traffic. Organize your content in a logical way. It's a lot of work, but it can certainly pay off in the end. Happy writing.
If you plan to write your own web content, I hope this article provides you with some useful tips. If you need help creating website content, check out the service listed below:
Website Content - SEO copywriting is our specialty! We deliver content that adds value to your website, showcases your expertise, and helps to increase your online visibility for key phrases.
The websites that achieve the best search engine results (highest rankings, most traffic, etc.) typically have plenty of original content. The web content on these sites is usually focused around a certain topic or group of topics.
This is the building block of search engine visibility. You must first identify relevant topics that people are researching online, the ones that somehow relate to your products or services. Then you must write quality website content to address those topics. This is where SEO success begins.
If you hire a web content provider you are relieving much of this burden. But if you handle the process for yourself, you need to start with a solid plan. Here's how to create one.
It All Starts With Keyword Research
To begin this process, you should spend some time getting acquainted with a keyword research tool. SEO veterans can probably skip over this section. For everyone else, here are some tips for developing a list of keywords for your web content development plan.
First, make a list of all the important phrases that relate to your business in some way. Start with the basic terminology used to describe your products and services. Next, start plugging those phrases (one at a time) into a keyword research tool such as WordTracker or Google's keyword research tool. Start with the short form of each phrase, or the "root." The keyword tool will then give you a list of related phrases people are searching.
These phrases and search counts represent actual Internet research that is taking place on a daily basis. They also represent the kind of website traffic you want -- people who are actively searching for exactly what you provide! Put your phrases into a spreadsheet and save it for future reference. You will refer to it, and even add to it, on a regular basis.
Building the Website Content Plan
Now that you have a list of key phrases that are (A) related to your business and (B) searched on a regular basis, you are ready to create some useful content around those phrases. To do this in a focused manner, you should develop a website content plan and use that plan as a guide when writing your new web pages.
Here's a simple formula for achieving this. Take what you know about your chosen topic, and break that knowledge up into at least 50 parts.
Yes, I said 50 parts. If possible, shoot for more. You'll know what's possible once you begin writing out your plan. It sounds like a lot of work, but keep in mind this is something you'll be doing over a period of weeks, months or even years. It is a perpetual, ongoing process -- it's not a one-shot deal. For example, you might write one page of new web content each day, one page a week, or a couple of pages a month. The pace is up to you. So when you break the content development process down like this, you can see that it's both manageable and realistic.
Let's look at a hypothetical example of what I'm talking about. Let's pretend I'm a real estate agent in Sarasota, Florida, and I want to start expanding my website with informative and keyword-rich content. I've decided I can gain a lot from local search engine traffic, and I know it all starts with having plenty of relevant content. Here are some of the ways I could start my content plan for 50 pages (or 20, or 30, or even 100 pages):
- 50 reasons to buy real estate in Sarasota (each reason gets a page)
- 50 things to love about Sarasota, Florida (one item per page)
- 50 questions to ask your agent about Sarasota real estate (one per page)
- So on and so forth...
I came up with these hypothetical examples in about 30 seconds. So you can see how easy it is to build a content development plan around certain key phrases.
Just remember, the topics you choose must be (A) something you know a lot about, (B) closely related to your chosen search phrase, and (C) directly related to the products or services you provide.
Don't be too rigid with this process. You can always adjust your website content plan as you go. The goal here is to have a general roadmap so you won't be staring at a blank monitor on Day 1. Even a general content plan will help you crank out new content on a regular basis -- blog posts, articles, tutorials, etc. Best of all, you won't waste time thinking of a topic to write about. You'll have enough topics to last you for weeks or more.
Other Ways to Organize Web Content
The key here is to have an organized and systematic way to publish your content. In other words, you want to write it around some type of framework. This becomes important later on, when you have a lot of information on your site. If you don't plan well in advance, it's going to become a jumbled mess for your future website visitors (and even for search engine spiders that try to crawl through it).
Article Libraries -- Also known as a "knowledge center," the article library is a simple but effective way to organize your content. In fact, you could distill your list of key phrases down to the most important topics, and write an article for each one. This gives you a wealth of keyword-rich content that's relevant to your business and the needs of your audience. Your main article page would serve as a table of contents. Nice and neat!
Glossaries -- A glossary is another great way to expand your website with keyword-rich content. Here again, you could write one page (a glossary entry) for each of your keywords and phrases. You can't get much more organized than a glossary, because it's in alphabetical order. It will also make your website more useful and informative to your target audience, and that's the most important thing of all.
FAQ Section -- This is another spin on the two techniques listed above, only here you are organizing your content into frequently asked questions or FAQs. This system of organization meets all of our requirements. It's logical and easy to navigate. It's a familiar format to your website visitors. And it allows you to create one page of content for as many key phrases as you want.
Time to Start Writing
If you've completed the steps outlined in this article, then that means you've identified your top search phrases and developed a content plan around them. So the next thing to do is start writing.
When you begin writing your new pages (articles, tutorials, glossaries or whatever), be sure to build as much value into them as possible. This value will come from content that is specific, useful, well researched, in-depth and easy to read. When you get stuck, just refer back to the content plan you created. If you did it right, you'll have enough topic ideas to keep you busy for a long time!
I hope this article has given you some workable ideas for expanding your website. Take a focused approach. Start by identifying the phrases that will bring you the most qualified traffic. Organize your content in a logical way. It's a lot of work, but it can certainly pay off in the end. Happy writing.
If you plan to write your own web content, I hope this article provides you with some useful tips. If you need help creating website content, check out the service listed below:
Website Content - SEO copywriting is our specialty! We deliver content that adds value to your website, showcases your expertise, and helps to increase your online visibility for key phrases.Labels: Website Content
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