Web Marketing Conversions - New Article

I recently finished a new tutorial on increasing website conversions and posted it to the articles section of the main website.

In my line of work, I deal with a lot of different Austin businesses -- ranging from landscaping companies to mortgage companies, and everything in between. It seems to me the concept of website conversions is poorly understood by many Austin companies ... and even quite a few marketing firms in town!

A website conversion takes place whenever a web visitor goes from one status to another status, ideally moving closer to being your next customer. For example, if somebody signs up for a newsletter through your website, they have been "converted" from a regular web visitor to a newsletter subscriber. An online conversion has taken place.

Similarly, if somebody contacts you after visiting your business website, another type of website conversion has taken place. In this case, the web visitor has become an actual lead that you can follow up with. This is how relationships begin online.

To learn more about this topic, check out the new article here.

Capitalize on Media-Driven Search Traffic

Nothing drives Internet search patterns like the media. And if you're smart about the content you publish on your website, you could capitalize on this fact in order to increase your website traffic.

Here's a real estate example of what I'm talking about.

If you've been watching the news at all over the last few weeks, you have no doubt heard all about the mortgage crisis in this country, that has in turned fueled an economic crisis and talks of a recession. Foreclosures are at an all-time high, and many of the subprime mortgage companies are closing up shop.

As a result of all this media coverage, Internet searches for mortgage-related phrases have gone up considerably. In fact, daily Internet searches for Austin foreclosed homes and similar phrases used to be in the single-digit numbers ... but there are now dozens of searches for these topics each day. So anyone who owns real estate websites (like myself) would be wise to publish content that is tightly focused around these topics. For example, I've been an entire website that offers advice on Austin mortgage topics, and for other cities as well.

What does this have to do with you?

My point is this. It's important to keep your website content fresh, because doing so will help you increase your traffic levels over time. It's also important to keep tabs on national news and developments in your industry, because these things will determine Internet search patters. If you keep on current events, and your website content reflects this, you'll enjoy more website traffic ... and greater Internet success in general.

Business Directory for Cedar Park, Texas

Just a quick note to let you know that I've recently launched a business directory for companies in Cedar Park, Texas. It's called Cedar Park Today and it gives businesses in that city another way to promote themselves online.

I know most of my clients serve the Cedar Park area (as well as Austin and elsewhere). If this is true for your company, then you may wish to list yourself in this new directory.

You get a basic link listing, like most web directories, but you also get your own profile page with logo, company description and more. This is what makes the Cedar Park, Texas directory more valuable than the "average" web directory.

Check out the benefits here