How to Optimize Your Website for Free - New Article

Do you need to pay hundreds or thousands of dollars to optimize your website properly? Of course not. The SEO companies who make their living from optimization would like you to think it's beyond your ability. But this is simply not the case.

In truth, anyone with a basic ability to edit web pages can optimize a website for better search engine rankings. And that's the topic of a new article I've posted to the website:

Website Optimization - The DIY Approach

The purpose of this tutorial is two-fold. First, I want to explain what it means to optimize a website properly, and how that fits into the broader picture of SEO in general. Secondly, I've given you step-by-step instructions on how to optimize your site, with links to related tutorials.

If you've been wondering what it takes to improve the search engine visibility of your website, and whether or not you need to pay somebody for such services, this article is for you! It will help you understand what's involved with optimizing a website for SEO, and then you'll be able to decide if you need help or not. As always, my position is that you can certainly do it yourself. But you can make your own decision after reading this article.

This lesson is part of our SEO Learning Center, which offers hundreds of tips on search engine optimization, web writing, link building and more. Check it out!

Most Effective Link Building Technique - New Article

Link building is the act of acquiring links from other websites, with the end goal of boosting the search engine ranking of your own website. "Link popularity" refers to the number and quality of inbound links from other websites and blogs to your own site. This is one of things search engines use to evaluate websites (and rank them), so it's an important topic for most webmasters.

But many people go about it all wrong. Many webmasters and rookie SEO people think that effective link building means submitting a site to web directories, swapping links with other webmasters, and other time-wasting techniques. But there's a better and more effective way to go about it.

In a new article posted yesterday, I've given you the secret to effective link building for long-term SEO success. No, it doesn't involve reciprocal links exchanges or directory submissions. You cannot reach your full SEO potential with those techniques. Instead, this new article explains the content of making a website so useful that it naturally attracts links without any proactive efforts on your part.

You can read or download the full article here:
Building Website Link Popularity

I hope you find it helpful. Good luck.