Small Business Website Wisdom

I’ve just posted a new article that explains the biggest advantages that search engine optimization / SEO has for the small business owner (as compared to traditional “push” marketing techniques such as direct mail).

An excerpt:

So let’s sum up the advantages of SEO we have talked about:

• Search engine optimization is a long-lasting approach to marketing. It is the only small business marketing technique that “keeps on giving.”
• It’s also forward-thinking because it embraces an evolving medium (Internet).
• It is typically more affordable than traditional advertising techniques, which is an ideal scenario for the small business owner with limited resources.
• It seeks to connect with people who are already looking for what you offer, which is a smarter way to make business connections.
• It allows you to “pull” qualified prospects toward your products / services.

You can read this new article here:
Top 5 Advantages of Small Business SEO

All too often, I see small business owners focus all of their attention on website design but not enough attention on website content.

Sure, it’s important to have an attractive, professional-looking website for your small business. But it’s even more important to have high-value content that attracts readers, keeps readers on the site, and [eventually] converts readers into customers.

This the subject of the most recent article posted to the site. In this new article, I’ve offered what I feel are the five most important things to keep in mind when writing content for your small business website … topic, author, development, presentation and related resources.

You can read the new article here:
5 Tips for Writing Small Business Website Content