Small Business Website Wisdom

SEO for Small Biz Owners - New Article

Brandon — Thu, 13 Mar 2008 17:54:23 +0000

I’ve just posted a new article that explains the biggest advantages that search engine optimization / SEO has for the small business owner (as compared to traditional “push” marketing techniques such as direct mail).

An excerpt:

So let’s sum up the advantages of SEO we have talked about:

Search engine optimization is a long-lasting approach to marketing. It is the only small business marketing technique that “keeps on giving.”
It’s also forward-thinking because it embraces an evolving medium (Internet).
It is typically more affordable than traditional advertising techniques, which is an ideal scenario for the small business owner with limited resources.
It seeks to connect with people who are already looking for what you offer, which is a smarter way to make business connections.
It allows you to “pull” qualified prospects toward your products / services.

You can read this new article here:
Top 5 Advantages of Small Business SEO

Small Business Web Content - New Article

Brandon — Wed, 21 Nov 2007 16:58:55 +0000

All too often, I see small business owners focus all of their attention on website design but not enough attention on website content.

Sure, it’s important to have an attractive, professional-looking website for your small business. But it’s even more important to have high-value content that attracts readers, keeps readers on the site, and [eventually] converts readers into customers.

This the subject of the most recent article posted to the site. In this new article, I’ve offered what I feel are the five most important things to keep in mind when writing content for your small business website … topic, author, development, presentation and related resources.

You can read the new article here:
5 Tips for Writing Small Business Website Content

Do You Have a Marketing Plan?

Brandon — Sun, 18 Nov 2007 16:03:22 +0000

A marketing plan can help you stay focused with your small business marketing efforts. Focus is important with any marketing program, but especially with small business marketing (because of limited budgets, staff, etc.).

So before you rush headlong into your marketing program, it’s wise to create a small business marketing plan first. Fortunately, we’ve just posted a new article that will help you do just that.

Small business marketing guru Brandt Stohr was some advice on creating an effective plan for marketing your business, and you can find it right here:

Developing Your Small Business Marketing Plan