SEO Training in San Diego: Making You Panda-Savvy

We have updated our San Diego SEO training program to reflect changes to Google's search engine algorithm. The so-called Panda update has raised the bar for website content. If you want to achieve first-page rankings in 2012, you need to be Panda-savvy. Our training program will give you the skills you need to succeed.

Our SEO training program in a nutshell:

1. We will travel to your location and offer training / consultations on search engine optimization.
2. We can help you understand the ongoing changes to the Google ranking algorithm, and what it means to your business.
3. We can teach you how to improve your search engine performance by using proven techniques relating to website content, link building, networking, etc.

Ready to get started? Please contact us with any questions you have, or just keep reading below.

How Google Panda Affects Your Bottom Line

In February of 2011, Google made a major adjustment to the computerized algorithm it uses to evaluate and rank websites. Here it is in a nutshell: If they feel a certain website has a high percentage of low-quality content, they will demote the entire site within their search listings. In the past, these things were generally handled on a page-by-page basis. But not anymore.

Here's what Google engineer Amit Singhal had to say about it:

"Low-quality content on some parts of a website can impact the whole site's rankings, and thus removing low quality pages, merging or improving the content ... could eventually help the rankings of your higher-quality content." -Amit Singhal, Google fellow and search engineer

It's getting harder to achieve and sustain first-page rankings in Google. Your content must truly engage your audience. If your content fails to deliver in this respect, you'll have higher "bounce rates" and lower rankings. Obviously, that's the last thing you want. This is why we offer SEO training to San Diego companies like yours.

How does all of this relate to your bottom line? Google is the number-one search engine in terms of volume. The Panda update determines how they will evaluate and rank websites going forward. How you respond to this update will determine how much traffic you get from Google, over the coming weeks, months and years. A high-traffic website is a profitable website. A reduction in traffic has the opposite effect -- it reduces your ability to find new customers.

Onsite SEO Training in San Diego

We offer SEO training in the San Diego area. We will travel to your location at a date and time that is convenient for you. We will teach your key personnel everything they need to know about Google rankings, the Panda update, website content and more.

Our training program is completely scalable. We can do one-on-one sessions, or team training for a dozen or more of your people. It's up to you. Tip: Our consulting fees are based on time, not group size. So you'll get a better value with a larger group. The price is the same, whether you have two people or twenty.

Special Focus: Creating Useful Website Content

When Google's engineers talk about the Panda update, they frequently use the word "useful." For example, here's what Amit Singhal said on the official Google blog:

"This update is designed to reduce rankings for low-quality sites ... or sites that are just not very useful."

We have read every word of news coverage and discussion pertaining to the Google Panda update. Their employees keep using the same two words when describing the kind of website content they seek to reward. Those words are "useful" and "quality."

In isolation, these words are not very helpful. What is the definition of useful website content? What does "quality" mean, within the context of Google rankings? We have done a lot of research to answer these questions, and we've identified several factors that seem to meet Google's definition of quality content. These factors include the depth of your content and the amount of time people spend reading it, among other things. 

This is the value of our San Diego SEO training program. We have the knowledge and experience to help you succeed in the post-Panda world. In addition to being an SEO consultant, Brandon is a full-time Internet publisher. He has carefully monitored the impact of this algorithm change across his network, studying the positive and negative effects on various types of content. He has a unique insight into what makes the new ranking system "tick."

Flexible Pricing - Easy Scheduling

Our SEO training sessions are only $115 per hour. This price applies to groups of any size. You can bring the entire company, if you'd like -- the cost is the same. We offer discounts for half-day sessions of four hours. Additional travel fees apply for distant locations. Please contact us for details.

Scheduling is easy, as well. Just contact Melissa, our client services manager, with any questions you have. We will visit at a time and date that's convenient for you, even if it's on a Saturday. We look forward to helping you grow your business online!