Search engine optimization or in short SEO is one of the tools you shall come across when you venture in the field of web design. To understand SEO will take you time because you have to participate in the process. What you will learn when searching for the meaning and operation of SEO is that:
It involves coming up with title tags, simply, what you see when you get in an SERP. The more attractive the title, the more traffic you create in your new or upgrading web site.
What will follow will be your Meta description: This also is projected on the SERP, It is your introduction summary of your website page.
Next you will hear about construction of URLs for your web page. There are certain standards and rules governing this are. Keen interest should be developed since search engines first interact with the URL before crawling on your web page content. For more information on this, go to the experts at Berkeleyseo.com
Head tags or Meta headings will fall next. Here you are expected to develop sub-headings for your content. This makes the content easy-to-read and understand.
You will centrally devote all your energy and wit on the content. This is what gives life to your web page. The content is expected to be unique, different, original, first hand, less plagiarism, innovative, attractive and full of information to an advantage of encouraging viewers to share their valuable ideas.
You will come to understand and appreciate the significance of the keyword or key phrase and link building. These two factor will and have always have been the points of focus when it comes to System Engine Optimization.
Building links has recently gained more popularity as compared to keywords and key phrases. Peoples have overused keywords by placing numerous keywords everywhere in the content; over optimization creates confusion and reduces the logic in the content presentation. The only loophole even with the senseless content will be to divert the viewer to your website. This is mostly done by hyperlinking the keywords in other websites to open your website page. You will hear off page and on page links, white hat and black hat SEO and lastly inbound and outbound links.
In order to practice Off Page SEO you have to use other means of marketing other than the web page. You may decide to open blogs, register in social sites, open forums and discussions in the glory of your web page. These networks will indirectly help you reach the customers. On page SEO involves optimizing the web page layout and content to the approval of viewers. You can cross link your websites pages by relating common information in different pages of your website.