Who We Are
Austin SEO Guy is a full service digital marketing agency based in Austin, TX. Though we have our roots deep in the heart of Texas, we work with clients across the country, executing customized internet marketing plans for both local businesses and nationwide companies.
I’m the guy who runs the show, but I’ve compiled a talented team of developers, copywriters, graphic designers, and sales staff to keep things running. My team is the cream of the crop, which means that my clients always get the best service. Unlike other SEO agencies who outsource their work to questionable overseas operations, all our work is done in-house, so you can trust we’re following best practices to protect your business and deliver on our promises.
I’ve been a digital marketer for over 8 years – I got my start in the niche when my own internet start-up needed a digital boost. After studying every SEO publication and resource I could get my hands on, I started ranking my own website. Realizing the value of search engine rankings, I eventually put aside my start-up to focus full-time on helping other businesses grow through digital marketing.
In the past eight years, a lot has changed in the SEO world. While spammy backlinks used to rank sites instantly, today, Google’s algorithm is highly sophisticated and can easily root out bad or “black hat” SEO. Through constant testing and tweaking, our team has developed a proven SEO methodology that gets sites ranked and keeps them there – just ask to see our proof of rankings!
What We Do
If buzz words like “SEO,” “SEM,” and “digital marketing” have you scratching your head, then let us explain a little more about what we do. Our agency helps clients get on page 1 of Google and other search engine results. When today’s consumer is looking for a good or service, they usually get on their smartphone or laptop, navigate to a browser and type what they’re looking for in the search bar. For example, someone looking for the best happy hour in town would type something like “happy hour Austin”, while someone looking for a plumber might type “Denver plumbing service”. These search phrases are called keywords. For any industry, there’s a valuable set of keywords that drives relevant traffic. People searching for these specific keywords are shopping around, looking for the right company to fulfill their wants or needs.
With any client, our goal is to identify the keywords that will drive potential customers to a site, then boost rankings for those keywords. What does that mean? That means we want to see your site on page 1 of search engine results. Page 1 rankings are important, because over 90% of search engine users won’t even bother clicking past this first page. They’ll scroll the first ten listings, find what they’re looking for and make a purchase. If you’re ranked page 2+ for relevant keywords, this means your competition is getting the sales you should be making!
So how do we get you to page 1? Well exactly how we do it is a closely guarded secret, but we use proven on-page and off-page search engine optimization strategies that have been tested first on our own sites to help clients achieve rankings. Among other things, this entails cleaning up your site’s titles and meta descriptions, optimizing page speed and mobile-friendliness, and loading your site up with keyword rich (but not overly stuffed) content.
Why It Works
Our focus is always on getting organic traffic to your website. You may have heard of pay-per-click (PPC) advertising like that sold by Google Adwords and other search engines. With this type of search engine marketing, your site is displayed at the top of search results above the organic results, but you pay every time a user clicks through to your site. It’s a great strategy for generating short-term, instant results, but it’s not a long-term strategy. “Why?” you ask? For starters, modern consumers (especially those Millennials and Generation Zers who are constantly glued to their devices) are pretty tech savvy. They see a paid ad for exactly what it is, a paid ad. For this reason, they are more likely to click on a “real” organic result when looking for a product or service, not the results that were paid for. Additionally, once you start Adwords, it’s tough to quit. If you build your business off Adword leads, it’s hard to pull the plug because when you stop paying, you stop getting leads. With organic SEO, however, the results stick. Once you’re ranked, you’ll keep getting traffic to your site, even if you stop paying us.
By focusing on organic search results, we help clients get rankings that make a long-lasting impact to their businesses. By driving web traffic that converts to sales, we help you make more cash money to pad that bottom line.
We’ve worked with clients across a broad spectrum of industries, from movers to oil and gas companies. No matter what business you’re in, chances are, we can help! To find out more about what we can do for your business, fill out our discovery form! Based on your info, our team will do some research and put together a customized pitch just for you.